The Ambassador H.E. Godfrey Cooray met Mr. R.
Wadood Founder of “Silvertree” promoting the Tourism Industry in Sri
Ambassador H.E. Godfrey Cooray met with Mr. R.
Wadood, Founder of “Silvertree” Travel Company in Norway on 11.08.2020
at the Embassy. Business Development Officer Mrs. Rosie Jones and Personal
Assistant Mrs. Chintha Fernando attended the meeting from the Embassy.
“Silvertree” is a duly registered travel agent under the
registration of Norwegian Company Act and with RGF (Norwegian Travel Insurance
Fund) giving a guaranteed assurance to their clients while travelling. It was
founded by Mr. Z. A. Wadood, a pioneer of the Sri Lankan tourist industry
himself. Mrs. Sue Tindall is the Director- Operations of Sri Lanka and Hanne
Marit is the Advisor-Sales & Marketing Nordic. Silvertree Travels was first
known by the name Globe Travel Services Ltd., and established in 1976. It
was situated in the City of Colombo. Globe Travel
Services Ltd., was established to serve the ever-increasing inbound
tourist from The European continent. Over the years Globe Travel Services Ltd
became well known inbound tour operator that earned a well-deserved reputation
for quality Sri Lankan tour arrangements by some of the key travel agents in
Europe. After the demise of the founder Mr. Wadood Snr., Globe Travel Services
restructured and rebranded into Silvertree Travel to keep in line with the
latest traveller trends and Global market strategies.
H.E. Godfrey Cooray has explained that he has taken initiative
to establish a “Business Forum” and publish in the Official website of the
Embassy. This will facilitate easy access to Sri Lankan Businesses, investors and also to promote the tourism industry.
Ambassador further conveyed that with the new concept of “Saubhagye Dakma” of
His Excellency the President Gotabaya Rajapakse, the government of Sri Lanka
has launched a target-based strategy to promote the island country's tourism
industry as the sector has the potential to play a leading role in the economic
growth of the country.
The Silvertree Travels is guided by a set of core
values-quality, dedication, trust and personal services – and also ensure that
these hallmarks are met at every single stage of the traveller’s journey” says
Mr. Wadood Jr, Managing Director of Silvertree Travels. He further states “Our
team of dedicated professionals both in the Nordic and in Sri Lanka always aim
to create products and services that are above the rest in every respect.
Silvertree with more than 25 years of experience in the sphere of hospitality,
travel and airline industries, we have built trust and confidence with our
partners and clients”. Based in Norway and Sri Lanka, they are currently serving travellers from the Nordic region and have established solid
partnerships with leading tour operators, travel agents and travel writers who
work hand in hand as a team, promoting Sri Lanka to the Nordic travel market.
90% of their promotions are carried out using the digital marketing platform
reducing the overall operational cost of their business.
Mr. Wadood further emphasized that they use a state-of-the-art
reservation system. One for direct client bookings and a separate internal
module for B2B partners. Clients can go directly to their website www.silvertreetravel.com and book a pre-designed tour or
tailor-make it themselves to suit their travel needs. For a standard booking,
it typically takes between 24-48hrs for confirmation for the entire tour. It
might take slightly longer if clients require any special needs during their
tour. They are also providing supplementary travel insurance to their clients
during their stay in Sri Lanka at no extra cost.
“The current COVID – 19 pandemic has
imposed great challenges to the Global travel, airline and hospitality
industry. We were quick to adopt to the changes by following protocols set by
the regulators in both the Nordic countries and Sri Lanka. We will be carrying
out Risk assessments continually as a part of our Safety Management System
program in order to assure our clients a safe travel to Sri Lanka and back”,
concludes Mr. Wadood.
While concluding the meeting with H.E. the Ambassador, Mr.
Wadood revealed that they are very delighted regarding the business initiative
by H.E. Godfrey Cooray to establish a business forum. This will aid Norwegian
investors to expand their portfolio in various other Sri Lankan businesses.